The challenge
Forsters was consolidating their partner team who were stepping up into business development roles and needed training to become more sales-literate and pitch effectively.Ā A lack of confidence and skills meant that individuals did not feel in control of their business development plans and activity.
Forsters was consolidating their partner team who were stepping up into business development roles and needed training to become more sales-literate and pitch effectively.Ā A lack of confidence and skills meant that individuals did not feel in control of their business development plans and activity.
The solution
In collaboration with Forsters, we reviewed pitch and proposal documents in order to build a tailored training programme. Workshop focus areas included understanding the psychology of client decision making, shifting towards an opportunities mindset, and how to share a powerful and persuasive value proposition. The training was an opportunity for partners to reflect on old habits, evaluate their success, and create new habits around their business development activity.
In collaboration with Forsters, we reviewed pitch and proposal documents in order to build a tailored training programme. Workshop focus areas included understanding the psychology of client decision making, shifting towards an opportunities mindset, and how to share a powerful and persuasive value proposition. The training was an opportunity for partners to reflect on old habits, evaluate their success, and create new habits around their business development activity.
The impact
The partners immediately implemented their actions from the training which has led to enhancing their diversity of business development activity.