Business development strategy at Vermeer Partners

The goal

Vermeer Partners traditionally sourced new business through existing relationships and intermediaries.

To meet growth targets, they recognised the need to shift their approach to prioritise conversion of new leads and pitch impactfully.

This required implementing a more structured business development process and ensuring that all partners were aligned on how to position Vermeer.

The solution

We designed a two-day training programme to revitalise and inspire their business development strategy and execution. We developed a “Pitch Perfect” framework based on best practice for pre-pitch preparation, delivery, and follow-up.

Together, we crafted a strong and compelling value proposition to create alignment on key messaging and positioning going forwards.

Participants brought this to life in the programme sessions and were given individual video feedback on their pitch delivery, as well as content to implement between workshops.

The training sparked ‘lightbulb’ moments with effective pitching techniques, including voice control, engagement strategies, and team collaboration.

The impact

Participants left the workshops equipped with practical tools they could immediately apply. The sessions offered a space for individuals to reflect on how they could improve their collaboration to strengthen their pitch process.

The ‘Pitch Perfect’ approach is now incorporated into all pitch preparation and we hear regular success stories from individuals pleased that the changes they have implemented are having real impact.

% recommend the programme

/10 workshop rating

% found the programme valuable

We were hugely impressed with the Higson team and the content and structure of their workshops. Their ability to adapt as the workshops and discussions developed and to generally think on their feet was a real strength.

Simon, CIO