

Hal, an associate director at S-RM, wanted a fresh sales approach. S-RM are a global intelligence and cyber security consultancy that had traditionally relied on key partners to bring in new business. They wanted to change this dynamic. Hal’s goal was to build a sales team who were focused on finding and winning new prospects. The problem was there no clear meeting process or prospecting plan.
We worked with Hal to design and build a tailored end-to-end sales process. We advised on a more effective way to approach new clients, and how to uncover their motivations during meetings. This gave him a strong foundation from which to grow the sales team and a renewed confidence in how he was presenting S-RM to prospective clients.
Some of the impact we have had: