Building a solid foundation for S-RM’s sales process
The opportunity
Edge is a global business, and as a result there were multiple sales individuals speaking to multiple clients and the approach was not always joined up.
Edge is a global business, and as a result there were multiple sales individuals speaking to multiple clients and the approach was not always joined up.
The solution
Developed an account plan process for the whole sales team, and through practical workshops aligned them globally. We helped set up processes to ensure the communication and collaboration continued after the training.
Developed an account plan process for the whole sales team, and through practical workshops aligned them globally. We helped set up processes to ensure the communication and collaboration continued after the training.
The impact
Individuals recognised where there multiple touch points to the same client, they identified gaps and opportunities with existing clients and created global strategies to grow and retain their biggest clients.
