Helping Cazenove develop deeper client relationships
The challenge
As a rapidly growing tech startup, Definely were welcoming new faces week in week out. They acknowledged that their business development team would benefit from a training programme which not only improves their sales performance, but also promotes core skills and behaviours that empowers them to perform at their very best.
As a rapidly growing tech startup, Definely were welcoming new faces week in week out. They acknowledged that their business development team would benefit from a training programme which not only improves their sales performance, but also promotes core skills and behaviours that empowers them to perform at their very best.
The solution
Higson performed a thorough analysis of Definely’s culture and team, identified key growth areas and designed a holistic training programme alongside their senior leaders. The themes of the workshops centred around how to adapt sales approach and engage customers, building individual resilience, and creating a collaborative team environment through sharing feedback.
Higson performed a thorough analysis of Definely’s culture and team, identified key growth areas and designed a holistic training programme alongside their senior leaders. The themes of the workshops centred around how to adapt sales approach and engage customers, building individual resilience, and creating a collaborative team environment through sharing feedback.
The impact
The sales team at Definely now understand themselves, each other, and their clients better, and have gained a structured sales process that they can use to scale their team: “Not only has this allowed the team to tackle existing challenges with renewed confidence and purpose but it has fundamentally improved how we communicate internally.
